RayBan Meta.

Ray-Ban Meta wanted to showcase its second generation of wearable sunglasses. After developing the Exposure concept, I produced a 15-second product video and a collection of 10 images to highlight the seamless integration of the two brands. The visual direction is a metaphor for the partnership, contrasting the shade the lenses provide against the light the camera needs to see. By incorporating intentional negative space, these assets function as primary campaign materials ready for digital advertising and commercial use.

Produced on spec.