Gravity metrics are close to the money and illustrate how efficiently and effectively a company operates. They're not vanity metrics meant to make us feel good but distract us from what we really need to be doing. No, these are the DTC metrics that matter.

Three simple ways to talk about your idea before it’s ready, get people emotionally invested, and generate interest so your idea has the momentum it needs to turn into a real business.

With so many options, it's easy to get stuck overthinking what the best tools will be for your business. Especially if you don't have experience setting up an eCommerce brand already. So, here’s a simple eCommerce tech stack that will scale with you as your business grows.

Starting a side project is hard. Knowing when to quit is even harder.

Want to know the one reason why my startup, Liip, could fail? It’s me. I’m the reason my startup could fail. So instead of ignoring the possibility that happening one day, here’s what I need to do to make sure failure doesn’t become a reality.

Discounts drive sales. But they effectively tell people your product isn’t worth the price you say it is. Instead, these three launch offers use psychology and business strategy to make people feel like they’re getting something extra.

This DTC brand launch checklist is going to help you simplify your launch plan so you can focus on what's important. Because the best thing you can do when launching a brand is to focus on doing only a few things, the things you’re good at, exceptionally well.