Gravity Metrics

strategy • brand • identity

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Gravity Metrics is a data company currently in stealth mode. We worked with the team to develop a foundational visual identity that would influence the design and build out of their platform.

For now, this is all we can say…

Challenge.

For their visual identity, the team wanted to both stand out while conveying the credibility of an established brand.

Approach.

We took their direction and further explored both the teams' sentiments along with broader industry trends through a discovery phase of brand and competitive research. With those insights in mind, we produced a range of visual directions while taking into account the various applications and situation the identity could be applied. Once a direction was selected we developed brand guidelines including typography, use of color, tone of voice, and photography along with sample directions for both their marketing site and data platform.

Outcome.

We delivered a visual identity that the team is implementing across all touchpoints of their brand from their platform, to digital communication, social media, and general marketing.