https://www.wesjones.co/podcast daily 0.75 2023-04-28 https://www.wesjones.co/podcast/choosing-a-theme monthly 0.5 2020-06-13 https://www.wesjones.co/podcast/daydreaming-is-dangerous monthly 0.5 2020-06-12 https://www.wesjones.co/podcast/ive-lost-it monthly 0.5 2020-06-12 https://www.wesjones.co/podcast/intro monthly 0.5 2020-05-07 https://www.wesjones.co/ideas daily 0.75 2025-10-20 https://www.wesjones.co/ideas/2023-goals monthly 0.5 2023-02-12 https://www.wesjones.co/ideas/2022-review monthly 0.5 2022-12-31 https://www.wesjones.co/ideas/why-i-spent-1545-on-seo-courses monthly 0.5 2022-08-26 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/5c3cef9a-f162-47ea-bce0-521c3dc49c70/starter-story-pat-walls-lean-seo.jpg ideas - Why I spent $1,545 on SEO courses. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/d6e20809-27f7-4f55-a27e-bb2184179dbc/seo-blueprint-2.jpg ideas - Why I spent $1,545 on SEO courses. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/473333f9-898b-4e85-ac28-6497de8ee1f8/grow-and-convert-course.jpg ideas - Why I spent $1,545 on SEO courses. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wesjones.co/ideas/gravity-metrics-dtc-metrics-that-matter monthly 0.5 2022-08-27 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/d84d0ef3-486f-4a32-8297-af40bcee46c5/dtc-metrics-that-matter.jpg ideas - Gravity Metrics: The DTC metrics that matter. - Make it stand out Businesses should be like sailboats, elegant, sophisticated, and focused on one thing. https://www.wesjones.co/ideas/how-to-find-product-market-fit-before-launch monthly 0.5 2023-07-07 https://www.wesjones.co/ideas/ecommerce-tech-stack monthly 0.5 2022-08-05 https://www.wesjones.co/ideas/when-to-quit-your-side-project monthly 0.5 2022-06-29 https://www.wesjones.co/ideas/the-one-reason-why-my-startup-could-fail monthly 0.5 2023-07-07 https://www.wesjones.co/ideas/three-launch-offers-that-dont-devalue-your-brand monthly 0.5 2022-06-18 https://www.wesjones.co/ideas/simple-dtc-brand-launch-checklist monthly 0.5 2022-09-21 https://www.wesjones.co/ideas/increase-organic-traffic-liip monthly 0.5 2022-08-27 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/9b526dfa-ba00-40dd-9756-1761716a29f5/liip-page-views-september21-may22.png ideas - Our plan to increase organic traffic on liipbrand.com with content. - Make it stand out Our page views on liipbrand.com from our launch on September 1, 2021, through May 24, 2022. https://www.wesjones.co/ideas/how-to-start-dtc-brand monthly 0.5 2023-07-07 https://www.wesjones.co/ideas/fake-productivity monthly 0.5 2023-07-07 https://www.wesjones.co/ideas/infinite-leverage monthly 0.5 2022-05-11 https://www.wesjones.co/ideas/play-your-own-game monthly 0.5 2022-05-05 https://www.wesjones.co/ideas/2022-planning monthly 0.5 2022-04-25 https://www.wesjones.co/ideas/2021-review monthly 0.5 2022-04-25 https://www.wesjones.co/ideas/iconic-logos monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/279b45e0-3243-4e58-aee2-dd18403e2085/nike-swoosh-logo.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out In need of a logo, Nike founder Phil Knight contracted a local student to design a logo for $2 an hour. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/864e13e8-ee9b-4870-994c-ae32eb850677/apple-flat-logo.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out Started in 1976, Apple’s first logo was actually a drawing of Isaac Newton sitting under an apple tree, it was changed a year later to the Apple icon. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/2c615f0c-f9c3-469a-9bf2-0eac7903fb87/wes-jones-startup-logos.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out These are some of my favorites. You can see the reset on instagram @wesjonesco. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/d152388e-befa-4029-8543-c46aeb569b47/google-wordmark-lettermark.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out The consistent design language between the wordmark and lettermark helps strengthen the brand and lets the “G” stand on its own. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/9381fbef-d782-4624-a113-b58d4a037b17/twitter-logo-evolution.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out Notice the subtle refinements between the wordmark as well as the bird icon as Twitter updated its identity as it became more established. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/6d429c3e-eb94-4632-982a-9e6dfa56de6e/youtube-monochrome-color-logo.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out The YouTube logo works perfectly well in black and white, the use of red is simply a way to tie in the color of a record button on movie cameras. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/9766ade2-c39a-4e12-93a0-6a80c48fe3de/walt-disney-responsive-logo.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out The Walt Disney logo is a responsive logo designed to work at many different sizes without losing any of its meaning. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/428af455-b875-4588-b971-3fdf1077bf7a/olympics-flat-logo.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out The Olympics logo is as timeless as it gets. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/af53c80e-540d-4582-819b-72c3db5e085e/starbucks-logo-evolution.jpeg ideas - So you want an iconic logo like Apple or Nike? - Make it stand out Starbucks has consistently updated its logo to match contemporary design trends without losing the foundational elements of the brand. https://www.wesjones.co/ideas/100k monthly 0.5 2022-04-25 https://www.wesjones.co/ideas/how-to-change-careers monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1628631967246-L4FRMJ5NUA0SQ5C5NJ3P/tough-conversation-with-boss.jpeg ideas - How to change careers without starting over. - Make it stand out Mitigate the risk of not being taken seriously by thinking through potential objections and coming prepared with a proposed plan of action. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1628632082394-9HNWSHWIFM7NF3SU9X2H/career-self-evaluation.jpeg ideas - How to change careers without starting over. - Make it stand out Only you can decide what’s going to be best for you, what you value, and how you want to live your life. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1628631898063-3AYSK9UK0N03YNHN135Y/five-interview-questions.jpeg ideas - How to change careers without starting over. - Make it stand out When asking other people their opinion you’re not looking to copy what they’ve done, rather you’re looking for insights to help you make better decisions for yourself. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1628631820060-56QP92ML90TUEPX9AFFU/choosing-right-career.jpeg ideas - How to change careers without starting over. - Make it stand out You want to develop compounding skills so that whatever you’re doing today continues to be more valuable over time. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1628631729459-1B9QKOEBY4EJ0HUJIZDZ/three-phase_career-change.jpeg ideas - How to change careers without starting over. - Make it stand out If you want to go fast, start slow so you can build up a solid foundation of knowledge and habits. https://www.wesjones.co/ideas/advertising monthly 0.5 2022-04-25 https://www.wesjones.co/ideas/category/Money monthly 0.5 https://www.wesjones.co/ideas/category/Life monthly 0.5 https://www.wesjones.co/ideas/category/SEO monthly 0.5 https://www.wesjones.co/ideas/category/Advertising monthly 0.5 https://www.wesjones.co/ideas/category/Career monthly 0.5 https://www.wesjones.co/ideas/category/Business monthly 0.5 https://www.wesjones.co/guides daily 0.75 2025-09-15 https://www.wesjones.co/guides/how-to-film-interviews monthly 0.5 2025-08-22 https://www.wesjones.co/guides/complete-backup-strategy monthly 0.5 2024-09-19 https://www.wesjones.co/guides/simple-folder-organization monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/d5a14703-38b9-43f6-ab63-3858e651f925/document-organization-wes-jones.png guides - The simple way to organize your folders. - Make it stand out Every file should have a home, you don’t want to let anything become an unorganized catch-all. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/6bfc856f-9db9-456b-94f3-7fce11affc4e/photo-folders-wes-jones.png guides - The simple way to organize your folders. - Make it stand out The backend organization of photo projects is relatively straightforward, while how you categorize images in your editor can be much more customized. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/c5b1ff9b-15a4-4699-9984-f3fb38915536/video-folders-wes-jones.png guides - The simple way to organize your folders. - Make it stand out Video projects are best saved and managed independently from every other video project you’re working on. https://www.wesjones.co/guides/ideal-file-naming monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/fb73b691-d278-4c5a-acff-d4678c1e7d87/naming-convention-wes-jones.png guides - The ideal way to name your files. - Make it stand out The best asset naming convention for content creators is YYMMDD-BRAND-PROJECT-HRDWR-00X-V# https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1f14cd42-421a-4b29-8183-8c880866fa64/naming-convention-dates-wes-jones.png guides - The ideal way to name your files. - Make it stand out See how the ones on the left are all the same width while the ones on the right are different. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/dc7c57bf-501e-4036-a301-0b13da1c6402/naming-convention-numbering-wes-jones.png guides - The ideal way to name your files. - Make it stand out You should be using zeros to make all numbers the same width. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/9a4106e7-0f93-46a4-b19d-cfd755e8dfe6/naming-convention-versioning-wes-jones.png guides - The ideal way to name your files. - Make it stand out You also need to be consistent with the way you name different versions of the same asset. https://www.wesjones.co/guides/airdrop-twice-as-fast monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/f6a25dd8-7f56-445f-ae92-5325e6afc277/wes-jones-airdrop-menu.png guides - How to Airdrop content from your Mac to your iPhone 2x faster. - Make it stand out You won’t find the Airdrop app in the Applications Folder, instead you need to search for it within Finder. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/364c3881-df45-4949-bc79-f7ae0222f7ec/wes-jones-airdrop-dock.gif guides - How to Airdrop content from your Mac to your iPhone 2x faster. - Make it stand out Unlike other apps, you don’t have to tell Airdrop to say in the Dock. It will always be there unless you remove it. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/90396e36-64e2-4d44-abc9-4a8cf3f6aee6/wes-jones-airdrop-settings.png guides - How to Airdrop content from your Mac to your iPhone 2x faster. - Make it stand out Alongside Airdrop, you can customize what other apps or folders you want quick access to within Finder. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/4859ead7-e80b-491e-9528-509bfad94422/wes-jones-airdrop-share.gif guides - How to Airdrop content from your Mac to your iPhone 2x faster. - Make it stand out It takes at least four clicks to send content via Airdrop when you go through the menus. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/7bb2855e-c2a7-4745-9502-278798482563/wes-jones-airdrop-shortcut.gif guides - How to Airdrop content from your Mac to your iPhone 2x faster. - Make it stand out Using the Airdrop app only takes two clicks to transfer content and is nearly twice as fast. https://www.wesjones.co/guides/the-best-premiere-pro-export-settings-for-youtube monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/50385844-41eb-43e3-84e5-7dd6697b084c/youtube-premiere-pro-export-panel-settings-wes-jones.jpg guides - The Best Premiere Pro Export Settings for YouTube. - Make it stand out While YouTube tells us the exactly what we should upload, there are still a few tricks we can use to get even higher quality. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/13ac23d0-c06d-4b2a-af38-7ee3877a44ab/youtube-thumbnail-size-wes-jones.jpg guides - The Best Premiere Pro Export Settings for YouTube. - Make it stand out 1280x720 is a 16:9 image and matches the aspect ratio of your YouTube video. https://www.wesjones.co/guides/premiere-pro-export-settings-for-youtube-shorts monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/12521837-22b1-41b3-8b36-c5d3f2b920af/youtube-shorts-premiere-pro-export-panel-settings-wes-jones.jpg guides - The Best Premiere Pro Export Settings for YouTube Shorts. - Make it stand out While not as sophisticated as Instagram Reels or TikTok, YouTube Shorts can lead to wild channel growth on the platform. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/5c48bdc9-6701-4e69-9c8f-5218987202e5/youtube-app-uploading-shorts-wes-jones.jpg guides - The Best Premiere Pro Export Settings for YouTube Shorts. - Make it stand out Uploading Shorts with the YouTube App lets you use videos you've already made or you can create one in the app. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1a739c62-6bf4-458c-923a-e7054424fa80/youtube-uploading-shorts-wes-jones.jpg guides - The Best Premiere Pro Export Settings for YouTube Shorts. - Make it stand out YouTube will make any square or vertical video that’s less than 60 seconds a Short. https://www.wesjones.co/guides/premiere-pro-export-settings-for-tiktok monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/0fddca24-5a41-414d-8baf-126877b82a21/tiktok-premiere-pro-export-panel-settings-wes-jones.jpg guides - The Best Premiere Pro Export Settings for TikTok. - Make it stand out Depending on where you’re uploading from, you need to make sure your file isn’t too big when exporting TikTok’s from Premiere Pro. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/97e9bee8-18d1-4e22-bc21-5c24263fec7b/tiktok-upload-settings-wes-jones.jpg guides - The Best Premiere Pro Export Settings for TikTok. - Make it stand out Unlike Instagram, you have to enable Allow High-Quality Uploads each time you upload a new TikTok. https://www.wesjones.co/guides/premiere-pro-export-settings-for-instagram-reels monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/c1439682-ee62-48dd-beca-8a4ced085e76/instagram-premiere-pro-export-panel-settings-wes-jones.jpg guides - The Best Premiere Pro Export Settings for Instagram Reels. - Make it stand out Setting up Premiere Pro to export Instagram Reels. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/4c97ed8a-6bf7-4c8e-8663-41e0a86dde72/instagram-reels-cover-photos-wes-jones.jpg guides - The Best Premiere Pro Export Settings for Instagram Reels. - Make it stand out Instagram Reel Cover Photo’s are only ever shown in the Grid or Discover page. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/267d1a91-bb19-4356-9674-918dedee0cd9/instagram-upload-settings-wes-jones.jpg guides - The Best Premiere Pro Export Settings for Instagram Reels. - Make it stand out You only have to turn on Upload at Highest Quality inside Instagram once for it to apply to all photo and video uploads. https://www.wesjones.co/guides/lightroom-export-settings-for-instagram monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/3442c7bb-ccd6-4cbe-8b16-535fb020973c/instagram-lightroom-export-panel-settings-wes-jones.jpg guides - The Best Lightroom Export Settings for Instagram. - Make it stand out The Lightroom CC Export Panel with the best settings for Instagram. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/267d1a91-bb19-4356-9674-918dedee0cd9/instagram-upload-settings-wes-jones.jpg guides - The Best Lightroom Export Settings for Instagram. - Make it stand out You only need to enable Upload at Highest Quality once for Instagram to always use this setting. https://www.wesjones.co/guides/books-to-read-every-year monthly 0.5 2024-01-02 https://www.wesjones.co/privacy daily 0.75 2020-01-30 https://www.wesjones.co/studio daily 0.75 2026-01-02 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/e5ff1e5d-f7ed-4e9f-abca-c05003b0d66c/221219-wes-jones-studio-light-test.jpg studio Black and white photo of a young man standing in a photography studio, with studio lights pointed at him, facing the camera. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1f39bd32-0293-444e-a350-d29552a0e823/20160717-NYCSFO-Plane-Gate.jpg studio Black and white photo of an airplane parked at a gate at an airport, connected to a jet bridge, with other airplanes and airport buildings in the background. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/94f1250f-c3f1-4029-814f-5ed919ba754c/250720-HeadshotSetup-0002.jpg studio Black and white photo of a young man setting up studio lights in front of a white paper background. https://www.wesjones.co/404 daily 0.75 2025-06-09 https://www.wesjones.co/home daily 1.0 2025-11-10 https://www.wesjones.co/terms daily 0.75 2020-01-30 https://www.wesjones.co/playbooks/producer daily 0.75 2025-11-18 https://www.wesjones.co/newsletter daily 0.75 2022-07-20 https://www.wesjones.co/gear daily 0.75 2025-07-29 https://www.wesjones.co/media daily 0.75 2022-05-08 https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1619205552239-NJ6MZZUG47XY7RQIAWWG/201222_2020StudioTour_169.jpg media Download. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1619203590888-74MJ1KQDHCVDC9MT3Z5S/wes-jones-logo-wordmark-dark.png media Wordmark. Download. https://images.squarespace-cdn.com/content/v1/5e31b33a1b5911193c47e7b5/1619203614155-U8MQS2MOAE1CUOF2FT41/wes-jones-logo-wordmark-light.png media Wordmark light. 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