Using small words makes you think about what you’re writing. Write in plain English. Even complex subjects can be written about simply. Respect the readers time with short, intentional, sentences. They may want to know what you have to say, but don’t have the time to read elaborate explanations. Every sentence should be a complete thought. If a sentence is vague or could be misunderstood, rewrite it. A paragraph, or story, is a series of statements that build on each other. Make sure each one has a purpose and moves the story forward.